Audiences Central Conference 2010
Physical Digital
Engaging and Understanding Audiences
With guest speakers: Company Pictures (Skins, Shameless); 1000Heads, Black Country Touring, University Of York, Mudlark, The Herbert Art Gallery, Rural Media Company, Young Disciples, Arts-Sense, iShed's The Extended Theatre Experience
Rapid changes in technology over the last decade have revolutionised the way in which the cultural sector engages with audiences.
Physical Digital is an inspirational one-day conference designed to explore new techniques and approaches, and look to the future.
Topics include: Guerrilla marketing, the power of virals, navigating digital audiences, how free online tools can be used to capture and grow audiences and overcoming the digital divide.
A must-attend event for those in the arts, cultural and heritage sectors involved with, or interested in using technology - from websites and free online tools to more complex digital solutions - to engage, sustain and grow audiences.
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Physical Digital: Engaging and Understanding Audiences |
Suitable for CEOs, Leaders, senior managers, managers, assistants and offices in the fields of marketing, communications, engagement, research and education.
Featuring key and innovative speakers from across the UK (see below for further information).
Limited Sponsorship and Exhibitor Opportunities are available.
< Download Opportunities information > [PDF document]
To discuss these and other opportunities, please call 0121 685 2600 and ask for Tune, Dave, Jan or Anita.
For more details on the event, including bookings, contact: jan.mcquillan@audiencescentral.co.uk, anita.dinham@audiencescentral.co.uk or call 0121 685 2600.
| Physical Digital - confirmed speakers and guests include: |
Toby Welch, Company Pictures: Responsible for such quality TV as Shameless, Wild At Heart and Inspector George Gently, Company Pictures are also the producers of seminal youth drama Skins, a series which has continued to push boundaries and launch careers. Currently airing on E4, Skins has forged a sturdy reputation for discovering new talent - from actors such as Slumdog Millionaire's Dev Patel and new writers to bands, whose inclusion in an episode guarantees cool points.
From developing scripts in workshops to music and club tours, Skins has redefined how we engage with youth audiences - and it will be fascinating to hear how their learnings and experience can relate to the broader cultural sector
Molly Flatt, 1000heads, WOM Evangelist: Molly is WOM Evangelist for 1000heads, the leading global specialists in word of mouth marketing. A passionate advocate of the value of sustained and authentic brand conversations, Molly helps companies understand why word of mouth should be at the heart of every aspect of their advertising, and ensures that 1000heads remains at the cutting edge of creative and strategic developments in the industry.
Molly is also President of WOM UK, the independent organisation representing the word of mouth marketing (WOMM) industry in the UK with members ranging from data bureaus and research firms to creative agencies and bluechip brands.
1000heads’ clients in the arts sector include SkyArts and the V&A, and Molly was recently a keynote speaker at the fifth international Communicating The Museum conference in Malaga.
An English Literature graduate and ex-actress, her own longstanding passion for culture and the arts continues with her blogs on theatre, literature and fashion for the Guardian, the Economist, Finch’s Quarterly Review and her own cult site HitchcockBlonde.
Christopher D. S. Power (PhD), Lecturer in Human Computer Interaction at University Of York discusses how technology can be used to navigate audiences from live to digital and digital to live.
The Human-Computer Interaction Group (HCI) at the University of York is one of the oldest in the UK. It includes members in the departments of Computer Science, Psychology, Electronics and Sociology. York HCI undertakes research into the design and evaluation of interactive systems from both theoretical and applied perspectives. The group has a highly interdisciplinary approach drawing on methodologies from anthropology, computer science, mathematics, psychology and sociology.
Black Country Touring's Bobby Tiwana (ResonAte Producer( and Francis Land (Co-Artistic director) report on BCT's venture into the world of online performances with their production of domestic drama Behna (Sisters). Written by Sonia Likhari, Behna is based in a Punjabi household the day before a family wedding.
Instead of a traditional performance space, Behna is held in the kitchen of a private home in the West Midlands, in front of a live audience of their guests; at the same time, this intimate production will be broadcast live across the world through a live webcast. Black Country Touring are encouraging home-based audiences to get dressed up, call a few friends round, and create their own Behna party by watching together.
Mudlark is a cross-platform production company - a partnership between a games company, a TV company and a web company - who produce mobile phone games, ARGS, virtual world experiences, television programmes, digital arts adventures and social network narratives. They're currently developing locative multiplayer games for the iPhone and working with the Royal Shakespeare Company on an exciting new platform to explore Shakespeare’s place in a culture of cross-platform media consumption.
The Media team from Coventry's acclaimed The Herbert Art Gallery describe how technology will enable personalisation of the visitor experience.
Young Disciples talk about their experience of engaging with young people through technology and music.
An insight into digital engagement in rural areas is presented by The Rural Media Company, an award winning charity that uses film, photography, journalism, graphic design and the Internet to produce high-impact moving image and new media work.
Arts-Sense discuss the Art Speaking project. Art-Sense works to improve and promote access to art for visually impaired people. It does so by working with galleries to develop equality of access to buildings, exhibitions and collections. Art-Sense offers training in visual impairment awareness; consultancy for galleries to enable them to enhance access to art for visually impaired people; and workshops for visually impaired people to make art.
DShed's The Extended Theatre Experience, which was an innovative experiment that explored and developed new approaches to the capture and distribution of a live performance event. Technologists from Hewlett-Packard Labs, digital media experts from Watershed, and theatre practitioners from Bristol Old Vic worked together to devise a short piece of theatre designed specifically for the experiment. Miniature cameras were embedded in the production design, sets and props, and the action of the piece was devised to test the technology’s capacity to capture the movement and immediacy of a live performance. Audiences reported an immersive, intimate and exciting experience.
Plus the Audiences Central team wil be on hand to discuss the benefits of digital tools Scene Central and Digivey.
* Details of further speakers and guests to follow...
The conference will also include a chance to investigate The Public. Originally designed by award-winning architect Will Alsop and completed by Flannery & de la Pole architects, the distinctive building is versatile public space for people to get together for virtually any purpose – cultural and educational exhibitions, live performances, learning workshops, social relaxation, community activities and clubs and major corporate or entertainment events. The permanent galleries feature ground-breaking interactive digital works created by international artists in conjunction with local schools [see Digital Artworks for more details]
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