Welcome to Audiences Central

As the audience development agency for the West Midlands, we're uniquely positioned to help arts and cultural organisations make a real difference to building and sustaining audiences for their work.

Why? because we're a small team with specialist expertise in the arts and cultural sectors, and as a regional agency we're able to drill down to the issues vital to the West Midlands.

To do this we work with not only marketing staff but also chief executives, programmers, education managers and front line staff.

We believe that effective audience development happens when everyone from an organisation engages with its markets and orientates itself towards their development.

We have developed a number of approaches to ensure that our work is delivered in ways that offer flexible, cost-effective and dynamic results.

More about us »

Note: Following a loss of funding, Audiences Central will be closing in March 2012, marking the end of a 21 year history. Read more:  It is with great sadness that the Board of Audiences Central announces that Audiences Central will cease trading on 31 March 2012. 

Forthcoming Events
Audiences Central Support Session: Free Online Tools For Audience Engagement (7 Feb)
Regional Press Network: Start spreading the news: working with a news agency (23 Feb)

Resource:
Audiences Central Support Session: Quantitative Research (24 Jan, Bham)
Audiences Central Support Session: Online Listings - An Introduction (17 Jan, Bham)

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